Workshop Business Analysis

Flour Girl Cakehouse

From your videos & messages Feb 13, 2026

Revenue Trajectory

£20-30K Current Annual

→

£80-120K Realistic Potential

“I want us to focus on our health so we need the systems set up — then you can be on payroll for businesses.”

— Rochelle, Feb 10

6 Revenue Opportunities

Raise bento to market rate

£45-50 → £65 (One Cake Street charges this) Quick Win

+£7,200/yr

Fill weekday corporate slots

2 bookings/month × £1,500 each Big Lever

+£36K/yr

Launch 1-2-1 ganache masterclass

2x/week × £500 avg (£350-900 range) Big Lever

+£48K/yr

Follow-up automation

Convert 10% more of the enquiries you already get Quick Win

+£3-5K/yr

Studio hire for bakers (B2B)

Full-day hire at £300+ — you don’t even teach Medium

+£7-10K/yr

First digital product

Workshop checklist or template, £19-29 Medium

+£3-5K/yr

30 Untapped Hours Every Week

Saturday classes (what you do now) 1.5 hrs

Mon-Fri studio availability 30 hrs available

With corporate + ganache + hire 12-15 hrs/week

What’s not running yet ›

Automated follow-upsNone

Digital productsNone

Weekday bookingsNone

Revenue that doesn’t need youNone yet

5 Opportunities Waiting

Follow-up automation +£3-5K/yr ›

Every enquiry, every past customer, every abandoned booking — currently goes cold. No chase emails, no rebooking offers, no re-engagement. Your VA asked about this — the answer was “today there are no followups in place.”

The unlock: Someone enquires → they get nurtured automatically. Someone attends → they get invited back. Set once, runs forever.

Weekday studio — 30 empty hours +£50K+ ›

Hibiscus Studio is available 10am-4pm, Monday to Friday. Zero sessions run. That’s your biggest unlock — not working harder on Saturdays, but filling the days that are already free.

The unlock: Ganache 1-2-1s on weekdays (£350-900/session, high margin, your schedule). Corporate outreach (10 companies, 1 booking = £1,500). Studio hire to other bakers — you don’t even need to be there.

Pricing room — below market rate +£7.2K/yr ›

You said it yourself: “I’m not making much profit with it being so low.” Bento at £45-50 when One Cake Street charges £65. The 5-star reviews justify a higher price. The experience justifies it. Every £5 increase across 12 students and 36 Saturdays = £2,160 more.

The unlock: Step increases over 3 months. £50 → £55 → £60 → £65. Plus ClassBento (£69 bento, £99 premium) and Obby are already listing you at higher prices.

No digital products yet +£3-5K/yr ›

You want to target America. You want to reduce physical labour. There’s nothing someone in the US can buy from you right now. Zero digital products, zero recurring revenue from content.

The unlock: Start with a workshop checklist + resource vault (£19-29). Build once, sell forever. This is your conversation starter for the US market — “she’s got these things and this.”

Everything depends on you being there Fragility ›

Until May when the freelancer joins, if you can’t teach — nothing happens. Your “neuro spicy brain” needs 2 weeks off every 6. That’s 16 weeks/year with no income if nothing else is generating.

The unlock: Revenue streams that don’t need you in the room. Studio hire (baker runs their own class). Digital products (sell while you sleep). Ganache 1-2-1s when YOU have energy, not on a fixed schedule.

Your 90-Day Roadmap

Month 1 Quick Wins ›

●

Set up follow-up emails (enquiry → nurture → book)+£3-5K/year from leads you’re already getting

●

Raise bento to £55 (step 1 of 3)+£1,800/year immediately

●

List ganache 1-2-1 on website + IGFirst high-ticket booking at £350-900

●

Send 10 corporate outreach messagesEven 1 booking = £1,200-1,500

Month 2 Build Systems ›

●

Post-workshop sequence (photos, review request, rebook offer)Reviews + repeat bookings on autopilot

●

Studio hire package for bakers (equipment, T&Cs, pricing)Revenue when you’re not teaching

●

First digital product (workshop checklist, £19-29)Zero delivery cost, tests US market

●

Raise bento to £60+£3,600/year vs starting point

Month 3 Step Back ›

●

Onboard freelancer for cupcake masterclassSecond instructor = you’re free some weeks

●

3+ weekday corporate sessions completed+£4,500 in one month

●

Sip & Decorate: relaunch at £85 or kill itDecision clears mental load either way

●

Raise bento to £65 (market rate)+£7,200/year vs where you started

Where This Goes

Today

You teach every class yourself

Weekdays completely empty

No automated systems

£20-30K from physical work

With Systems

Others teach — you teach when you want

Corporate + ganache filling weekdays

Follow-ups & digital products run 24/7

£80-120K from multiple streams

“I have no desire really to be selling cakes to clients. I would prefer to focus on teaching it.”

This plan gets you there.

How this was built — 121 minutes of your content ›

Everything here comes from what you shared in our Telegram group between Feb 10-12. 6 screen recordings walking through your business. 4 voice notes. 148 messages. 121 minutes of content total.

I transcribed every video, pulled out every number, every quote, every goal you mentioned, and put it all together into this analysis. No guessing. These are your numbers, your words, your business. I just organised it so you can see the full picture.